A day in the life of a working mum

Let me tell you about the last day of January. Hopefully it will make you feel a lot better about anything that's going on in your world today...

The day started badly. Meant to be up bright and early at 6.30 but that arm of mine kept reaching over for my friend, the snooze button. Running late from the off.

My little man downstairs was now desperate for breakfast. What would Sir care for this morning? An toasted English muffin, with cheese and ham. Of course Sir, a very good choice. Well, it would have been if the muffins hadn't been tinged with that furry green colour. Sir might just need to make do with a bowl of coco-pops I'm afraid.

Fast forward an hour, and I had one at school, one at work and a holiday to book. We're counting down the weeks till the arrival of Baby Rostom, and a ticket to Dubai has got my name written all over it. Half-term, Easter, a balmy 30 Celsius and more bling than you can shake a stick at. And here beginneth the start of what would prove to be a very tricksy day.

I could fly Azerbaijan Airlines very cheaply. Hell, Aeroflot was proving to be the steal of the century.  I played safe and went to the airline of choice's website. Emirates. Now the day before, the site was overflowing with £400 fares. Today? You've guessed already; nothing for less than £500. Quick Family Goode discussion and the purchase button was pressed. Sorry, going to correct myself, I attempted to buy them. Time out error. And so the process starts again.  

Made the schoolgirl error of choosing a flight which didn't return back to where my car was parked. And so the process starts once more.

Finally.  Two hours and third-time lucky. Correct flights chosen and now to redeem some Frequent Flyer miles. I've earned that reward. I was a Blue; I needed to be a Silver member at a cost of 40,000 miles. Don't panic Emma, you can purchase miles online. But only 25,000 per year. They'd got me. Cash it was then. For cash, read credit.

My flexible friend located, I typed in those accommodating digits. Whoa there Emma, you need a credit card in your maiden name. Something about a third-person rule and a passport. Everyone's a bit nervous these days aren't they?  Second flexible friend located, and the expiry date read. 2008 you say? Bugger. 

I know, I'll phone my friends at Tesco Finance. They know me well. They'll help me out. Have you actually lost your card, Miss Goode? Have no idea, could be anywhere. All I need today is for you to tell me my new expiry date. Oh, I'm awfully sorry Miss Goode, we can't disclose that information. Strict security protocols, you understand.  Nope, I don't really understand, and no, there isn't anything else you can help me with today.

So...I reviewed my options. Solution found. I can pay online via Paypal. Result. Flights booked. And breathe Emma.

Next, a trip to the post office. Proofs had to be at the printers for 9am the next morning. I can do that. Oh really? Forgot my mobile and so had no said printer's address. Don't worry Emma, the Post Office have online postcode finders. They'll help me out. Sadly that service is no longer available. Kinda sums up this era really. 

Got back into the car. I have a mate down the road. She's online. She'll help me out. A plan. 

It was then I noticed the yellow sun come on in the car. The one that screams "you're just about to run out of petrol". Flashing. Consistently and insistently. I reckoned I  could make it to my friend's and back.  Friend's car was in the drive. Bingo. Close, but no banana. She was out. Now I had a dilemma. Risk driving back home for the printer's address or direct to the petrol station. Played it safe. Petrol purchased, package posted. 

Feeling slightly more buoyant about the day now, my breathing returned to normal and so did I. Sir returned home and we got ready for swimming. 

As he's just moved up a grade, we had a new teacher to meet and greet. Her first question was whether I'd brought along the blue transfer form? Well, that would be a no, wouldn't it. Does Mum know where the blue transfer form might be? Mum has absolutely no clue whatsoever. The observant teacher noticed the start of steam rising and wisely let it lie. The lesson commenced.

Lengths completed, talc dispensed and dinner ate, my mood was ok. Not great, but ok. And then it arrived. The email from Paypal.

We regret to inform you that you have exceeded your annual purchase limit and therefore we have declined your recent payment today. And thank you, Paypal! 

And the award goes to...

Were you a winner in 2011? I'm reminiscing on the evenings spent at industry awards last year. Oh what fun some of us had...

Funny things, award do's. The nervous anticipation of a nominee. The highly-visible anxiety of a nominee with a client in tow. The smug dead-certs. The “couldn’t care less, no, honestly, really” of the peeps sans nominations.

Much of the fun of awards is spotting the “characters”. I always seem to get stuck next to the “My wife doesn’t understand me”. I’m normally stalked by the “NFI”, seeking their after-party invite. I try to avoid the “I’ll drink my allocated half-bottle of wine as quickly as I possibly can, cause I didn’t get nominated”. Normally end up commiserating with them later.

I’m remembering some great nights out with my mates now.

The night where we won five on the trot. Our feigned embarrassment of having to go up to the stage yet again. Industry recognition of fantastic work, carried out by a strong team, with a happy client. Nice night.

Another happy night when we won Best Public Sector/Government Title. 3am found us at Bar Italia, doing the fandango. Fun night.

The lock-in at a Sarf London pub. Desperate for “one more for the road”, I took up the landlord’s challenge. If I could tell a joke which he’d laugh at, I could pull my own pints for as long as I liked. Bosh!

And my awardmances. High and low points. Was seated next to a nice chap one year, who’d just won an award for his marketing work on a customer magazine. He shall remain nameless. Seemed a nice guy. He had a certain je-ne-sais-quoi. I liked the way he extended his brand. Conversation flowed (as did the drink) and we arranged to meet up the following week. The evening went well, he paid for the meal and I was a happy bunny.

Wasn’t so happy when I bumped into a mutual friend the following week. Asking after said “new friend”, found out that all was well in his world as his wife had just given birth to their first child. Wife. Child. Epic fail. Phoned him to tell him exactly where he could stick his trophy.

Higher success rating when a burgeoning office romance was unveiled at an awards do. Poor man had no choice but to marry me after that.

And the highlight moment of the 2011's awards? Being invited to two very different kind of clubs for the after-party. Both designed for men, if you catch my drift. I politely declined and headed home at a very respectable hour. A first, being home before 3am. I should give myself an award...

Howdy Partner

If you’ve read any trade press in the last year, you’ll know the tide is turning. I’m seeing the re-emergence of a sellers’ market, a sharp reduction in UK print capacity, not forgetting the regular paper price increases that have knocked on our door every quarter.

Prices have been driven down to an unsustainable level, increasing input costs show no sign of abating, and some very well-respected factories have already been forced to close.

I think it’s fair to say things have got to change.  But how?  Higher demand would suggest suppliers will seek higher production prices in 2012. Publishers will not like this – our budgets are stretched as it is. We’ve seen paginations reduce, print runs decline and titles close already this year so I am not sure who will be able to cope with higher print costs. Coupled with the increase of online content, traditional print media will need to play their cards very carefully to achieve a profitable business model.

Not every title can print overseas , especially those with short lead-times. And with the currency fluctuations, it’s not always cost-effective either.

So what are us beleaguered buyers to do? My approach will be to form even closer relationships with my key suppliers. They do a wonderful job for us currently; my task is to ensure that the agreements in place work for both parties. I’ll be securing the capacity I need well in advance, especially during the peaks of the printing year. And I’ll stick to those schedules, god willing. 

I’ll be looking at cost-effective ways to maintain my costs – printing earlier in the month for example and looking at comparative paper grades to minimise increases.

My negotiating stance is more about the overall package of price, quality and service, rather than purely fighting over hard cash. I’ve always played (and paid) fairly, and this approach has afforded us lots of win-win situations with our suppliers.

A fantastic example of this happened last month. A supplier had made a mistake, and refreshingly, admitted full liability. We had an open discussion about the problem, and I went away to think of a solution.  My proposed solution did not cause my company an issue and it helped out my supplier enormously. I saved them a great deal of money, no stinging credit notes were raised and my product hit the shelves on time.

It was my turn to have a problem which needed to be sorted the following week.  The same supplier listened to the issue, and came up with a solution. Their solution did not cost them anything but it saved me lots.  A true win-win.

What pleased me most about this situation was the honest communication the two parties shared, the pooling of resources, and the fact that neither one of us suffered financially.  My supplier has gained even more loyalty from me, my reputation as a “fair” customer has increased, and the partnership has solidified to a greater level. This can only stand me in good stead for next year when the fun will really begin!